![]() ![]() Starting from a total of $40 million in 1987, McDonalds has come a long way and, according to a McDonalds Spokesperson, now offers a total of $1 billion available in cash and prizes. Trading game pieces is a common (and legal) practice, however considering the sheer amount of stickers printed every year (500 million in 2016) faking a win by stealing game pieces can be easily done. The hype about this time of year has even gotten people digging through trash cans to find unpeeled stickers off other people’s food items. They claimed millions in cash, a fleet of cars and various luxury vacations. There have been issues with this promotion in the past, where participants were held for “rigging” the contest so that a small group of people win the majority of prizes. ![]() Customers are able to choose their holiday destinations, type of car, or even just between a Cheeseburger or a McFlurry. It was also discovered that people prefer to have a choice, which is something that was introduced at “every level of the prize pool”. One might argue that this strategy is sticky.Īfter conducting a study, The Marketing Store developed the campaign concept after discovering that the majority of McDonalds Customers value life experiences higher than material possessions. Personally I don’t often treat myself with a Big Mac, but I must say that in the last month I have purchased McDonald’s at least once or twice a week. Instead, it gives any member of the public an even chance to win some pretty desirable prizes. ![]() This is where you can get discounts, free McFlurrys or Apple pie, Now TV passes (for a month) and other things which aren’t worth winning.Ī marketing strategy like this one does not rely on something as uncertain and fluctuant as “customer loyalty”. This is a sticker that shows what you’ve won the second you peel it off the food or drink item on which it is stuck. This code can be entered online for similar prizes to those you can get if you collect the game pieces.įinally, you can have an instant win. Collecting all types of stickers of the same colour can win you a brand new car, cash, a games console or a free meal at McDonalds.Įvery time you purchase an item with stickers, there will be one with a code on it. The game pieces are stickers of properties, just like in the original Monopoly, stuck onto selected food and drink items on the McDonalds Menu. There are three ways to win instantly, by entering a code, or by collecting the game pieces. The contest wasn’t routinely annual until the 90’s, according to McDonalds archivist Mike Bullington. Since 1987, the fast food chain has been offering cash and stuff prizes, this year ranging from gaming consoles to a brand new car. It’s back! A promotion that started three decades ago has once again resurfaced for its annual appearance in people’s households across the world. ![]()
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